Industrial & SMB robotShipping
KEYi Tech Loona
The one robot pet with a real Amazon listing — and a maker who can't agree with itself on the price.
We haven't tested this machine hands-on, so this profile carries no rating — every fact below traces to the sources at the end, and the judgments are clearly ours. Full methodology on the Robot Tracker.
At a glance
- Status
- ShippingReal units delivered to paying customers
- Can you buy it?
- Yes
- Price
- ~$429 (KEYi's own pages quote $399.90 to $529 simultaneously). Available on Amazon US.
- Form factor
- Wheeled desk robot with an expressive screen face
- AI brain
- GPT-4o voice chat (free 'for the moment', per KEYi), plus ~1,000 canned animations and Blockly coding.
- Maker
- KEYi Tech (China)
- Backing
- KEYi Tech, a private Chinese robotics company; no disclosed funding beyond crowdfunding.
Loona is a small wheeled robot with an expressive screen for a face, a 720p camera with two-way audio, obstacle avoidance, gesture and voice control, and GPT-4o chat. It's an emotive desk toy with a large language model bolted on — closer to a Cozmo successor than to a pet.
It's also the most straightforwardly purchasable robot in this category: it's on Amazon US today, at a price most people can justify. That makes it the obvious entry point, with two significant caveats.
Loona in pictures
Images are the manufacturers' own press and product photography, shown here for identification and review, and credited to the rights holder.
What's real
- • Genuinely buyable on Amazon US today — the only one of these robot pets with a clean consumer purchase path.
- • No mandatory subscription: GPT-4o voice chat is currently included in the price.
- • Expressive, mobile and playable in a way the furry blobs aren't — it has a camera, it navigates, it plays games, and it's programmable via Blockly.
- • By far the cheapest way to have something robotic and responsive on your desk.
Know before you watch (or buy)
- • KEYi says GPT-4o is free 'for the moment' and openly flags cost pressure — so the headline feature could go behind a paywall later. Buy it for what it does today, not for what's promised.
- • KEYi's own blog admits a motor gearbox failure class in earlier units, said to be fixed with reinforced actuators in the 2026 batch. A maker admitting a hardware defect is unusual and worth respecting — but confirm which batch you're getting.
- • 🚨 Almost every 'Loona review' that ranks on Google is published by KEYi Tech themselves, on their own domains. There is very little genuinely independent coverage of this robot. Be careful what you're reading — including their pricing.
- • KEYi quotes $399.90, $429, $499.90 and $529 across their own pages at the same time. Verify the price at checkout.
- • Battery is 2–4 hours per charge (the maker's own figure). Navigation struggles on thick carpet, dark rugs and glass.
The evidence
No verifiable unit sales or independent awards. KEYi's previous product ClicBot raised ~$900K from 1,678 Kickstarter backers — the only hard number we could find on the company.
Bottom line
The best starting point in this category, mostly by default: it's on Amazon, it's ~$429, and it does visibly more than a fur ball. Go in knowing that the free GPT-4o is explicitly conditional, that the maker has admitted a motor defect in earlier units, and that the glowing reviews you'll find are largely written by the company that makes it. We haven't tested it — when we do, this page gets a real rating.
FAQ
How much does Loona cost?
About $429 — but KEYi quotes $399.90, $429, $499.90 and $529 across their own web properties at the same time, so check the price at checkout. It's sold on their store and on Amazon US (ASIN B0DCF53PCH).
Does Loona need a subscription for the AI?
Not today — GPT-4o voice chat is included. But KEYi themselves say it's free 'for the moment' and flag cost pressures, which is as close to a warning of a future paywall as a maker ever gives. Assume the AI could become paid and decide whether the robot is worth it without that feature.